MB2-720 exam study materials

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Question: 1
You work for an advertising company. You negotiate special weekday morning television advertising rates for a customer. How should you record the special rates in Microsoft Dynamics Marketing?
A. Create a rate card that is specific to weekday mornings and then link the rate card to the client
contact record for the customer.
B. Create a rate card that is specific to the negotiated rates and set the rate type to Special Rate.
Then, link the rate card to the client contact record for the customer.
C. Create a rate card that is specific to the customer and includes a daypart for weekday mornings.
D. In the client contact record for the customer, add a rate card that is specific to weekday mornings.
Answer: B


Question: 2
How can media plans be associated with jobs?
A. A media plan can link to only one job at the header and the item level.
B. A media plan can link to different jobs at the header level and the item level.
C. A media plan can link only from the items to one job.
D. A media plan can link only from the header to one job.
Answer: A


Question: 3
Which two fields can you update for multiple media plan items at the same time? Each correct
answer presents a complete solution.
A. Description
B. Rate
C. Rate Type
D. Vendor
Answer: AD


Question: 4
You need to associate a market segment with a specific advertising vendor.
What should you do?

A. Create the market segment and add a campaign to it.
B. Create a campaign and add the market segment to it.
C. Create the market segment and add a media outlet to it.
D. Create a media outlet and add the market segment to it.
Answer: B


Question: 5
You are creating a media outlet.
What type of media outlet can you create?
A. booking
B. advertisement
C. campaign
D. list
Answer: D


Question: 6
You send a Request for Quote (RFQ) for two items to five vendors. All the vendors reply to the RFQ.
The lowest bids for the two items are provided by different vendors.
How can you award the contract for each item in the RFQ to the lowest bidder?
A. Create and award an RFQ response for each item to the lowest bidder for that item.
B. Award each item to the lowest bidder for that item.
C. Create and award a vendor quote for each item to the lowest bidder for that item.
D. Award the RFQ to the two lowest bidders.
Answer: A